The challenge

Meridian Markets operated shops across multiple terminals with separate loyalty schemes. Frequent flyers earned points that never felt portable, and campaign teams couldn’t gate offers by dwell time or gate area.

They needed one loyalty language for every terminal brand.

What we built

Marketing Cloud plus Loyalty Management on Salesforce became the spine. Real-time offer decisions considered terminal, flight delay status, and membership tier—with store associates seeing the same eligibility on mobile.

Commercial outcome

Repeat spend climbed 27% in the first two travel seasons. Campaign production time fell because creative reused a shared offer catalog instead of terminal-by-terminal one-offs.

Finance finally trusted redemption liability because issuance and burn lived in one ledger.